About me

Visionary Storytelling Leader & Creative Strategist with 20+ years of experience transforming complex technical architectures—from AI/ML and Cloud to Fintech—into human-centric narratives that drive trust and pipeline. Equal parts creative director and operator, with a proven track record of leading high-impact teams at Fortune 100 firms (Oracle) and massive digital publishers (AOL). Expert at bridging the gap between technical stakeholders (CISO/Engineering) and market-facing messaging that resonates from startups to the Fortune 50. A digital-first experimenter fluent in SEO, GEO, and the application of AI to amplify content discovery and brand authority. My hobbies include acting and performance, requiring high emotional intelligence, storytelling skills, and presentation capabilities. AOL taught me to lead a global virtual team, mentor new writers, and develop trust with the audience. My work at Oracle taught me the value of compliance and security.

Core Competencies

Creative Strategy: Multi-channel Ideation, Brand Voice Development, GTM (Go-To-Market) Messaging.
Content Production: Scriptwriting & Storyboarding, Long-form Copy, Digital & Print Assets, Infographics.
Business Intelligence: Stakeholder Management, Competitor Research, Audience Segmentation.
Technical Writing: AI/ML & Cloud Infrastructure, Fintech Narratives, Complex-to-Simple Translation.
Workflow Leadership: Internal Agency Operations, Cross-functional Collaboration, Content Calendaring, Contributor mentoring.

Experience

Devrel/marketing/content strategist, Oracle; Austin, TX (remote) — 2021-2025

  • Campaign Architecture: Led the creative messaging writing for the AI Solutions Hub launch, crafting a unified voice across digital and social channels that directly accelerated sales lead generation.
  • Stakeholder Liaison: Acted as the primary creative bridge between OCI engineering teams and marketing, translating roadmap features into benefit-driven GTM messaging for enterprise audiences.
  • Technical Storytelling: Scripted and directed content for high-stakes live events (CloudWorld), managing live Q&A and technical storytelling to bridge the gap between product capability and customer success.
  • Strategic Brand Positioning: Developed partner-facing collateral and case studies for the CNCF (Cloud Native Computing Foundation), ensuring brand consistency while navigating complex multi-organizational messaging requirements.

Director of marketing, Dealio Webcam Poker/Dialectic Apps; Dallas, TX (remote) — 2020-2021

  • Created the go-to-market strategy from the ground up, unifying messaging across disparate market segments and wrangling blockchain experts and developers to communicate a clear value proposition.
  • Authored high-impact investor pitch decks that articulated the intersection of blockchain technology and online gaming, translating complex technical roadmaps into compelling financial opportunities for institutional backers.

Broadcast Journalist, University of Tennessee; Knoxville, TN — 2016-2019

  • Award-winning NPR host and producer, requiring deep-dive research into complex topics to ensure factual correctness and high-stakes engagement for a live audience.
  • Sourced and wrote local and state news, weather and traffic on 91.9FM WUOT.
  • Produced, hosted and edited weekly interviews, voicing underwriting messages, and hosting a live call-in show, requiring deep-dive research and complex scheduling.

Co-Founder, Modern Studio; Knoxville, TN — 2016-2017

Modern Studio was a flexible creative space supporting live theatre and maker events that would otherwise not be economically feasible.
  • Designed multi-channel messaging specifically for Knoxville’s creative class, driving a successful crowdfunding effort to fund economically diverse maker and theatre events.
  • Built brand identity and a GTM plan from scratch, managing social media and live events to achieve 50% week-to-week newsletter growth

CEO, Superpixel Studios; Knoxville, TN — 1999-Present

  • Founded and led a studio for 25+ years, producing assets for emerging connected experiences, including VR, AR, and Industrial IoT documentaries.
  • Pioneered a "Generative Search" strategy by optimizing technical whitepapers for LLM retrieval, resulting in increased brand mentions within AI-generated industry summaries and developer queries.

Senior Programming Manager, AOL; New York, NY (hybrid) — 2005-2015

  • Oversaw aggressive growth across all properties, from 50% to 200% in page views, audience, engagement.
  • Translating emerging tech trends into digestible, high-engagement narratives.
  • Managed a global team of creators, overseeing audience growth of up to 200% and maintaining high journalistic standards for 3 million monthly readers.
  • nternally at AOL: Engaged a wide range of technology partners, from video platform providers like Viddler, to newsletter providers like SailThru, and social media startups like SocialFlow to evaluate their offerings for AOL properties.
  • Produced innovative app-focused newsletter and built a new product focusing solely on app reviews, ramping up production of content by 200% in eight months.

Previous Work Experience

  • Multimedia and game design instructor, ITT Tech - 2002-2006. Developed in-class teaching materials and course exercises for topics including: programming, web design, multimedia, game design, interface design, web security and drafting. On-site Mac expert. Ranked as top instructor by faculty and students.
  • Co Founder & lead designer, XFabricae, LLC. - 2003–2005. Created packaging, marketing and designed all products, including an innovative iPod case, Llamapod, that allowed users to easily scroll on their iPod without removing it from the case or the hip.
  • Webmaster and Database Administrator, Power Systems — 2002
  • Webmaster and database administrator, Return Solutions — 2001-2002
  • Multimedia producer, RIVR MEDIA — 1999-2001